Auto Repair - PPC Case Study

Today’s Pay Per Click case study we’re going to take a look into an auto repair business that we’ve been working with since January of 2016. This particular business, through October, has spent $10,000 with us this year. Based on conversations that we’ve had with them about their tracking (they’re very good at tracking where…

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Attorney Lawyer PPC Case Study

Hi, I’m Mike Mancini with Mancini Digital. Attorney Pay Per Click – Case Study In today’s ppc case study, we’re going to take a look at an attorney client of ours and he is a divorce attorney in a large metro area. In the past, he’d been working with some online advertising, specifically, Google Adwords….

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Pest Control PPC Case Study

Mike here with Mancini Digital.com. In today’s PPC case study, we’re going to show you a local pest control company that we’ve been working with since January of 2016. Here are their statistics from their pay per click campaign.     Their budget in January was about $483.00. With that budget, we were able to…

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Star Wars Legos

In case you’ve been on a desert island the past month, you’ve probably noticed that Star Wars, The Force Awakens opened up in theaters this week. And even if you were on that island, you probably found a bottle with a note in it letting you know that the movie starts this weekend. For some…

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Attorney Pay Per Click Marketing

In March of this year I was contacted by an attorney who found me through the blog post “The Findlaw Website Cost” that we posted awhile back. Once we spoke, he gave me the low down on how his business was stopped dead in its tracks and that he needed some help. Client Problem This…

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Autr Repair PPC Case Study

In October of 2014, we had a new prospective client call us from Las Vegas, NV. They were referred to us by a personal friend who I have helped out in the past with some digital marketing services. These referrals owned an auto repair business. Client Problem When Jean (not her real name) called me,…

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How Often Should I Update My Website

OK…another question that is brought to my attention on a weekly basis; “How often should I update my website?” This is one of those questions that can vary depending on the business you are trying to run or promote. Is everyday something that needs to happen? Or is once every few days feasible? Let’s go…

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Too Much Advertising

I try to read the news everyday. I’m interested in what’s going on around the world and in my community and I like to be informed. However, this week I was browsing through Google News and I came across a technology article. This particular article was about how Apple is building solar farms to run…

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Blog Update #2

Well, we are not 25 posts into our 99 Challenge (99 blog posts in 99 days). Every now and again I’m doing a blog update to let those of you following along to know about the challenges, successes, failures, and stats that we have been monitoring since we started. Posting Frequency As you all know,…

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Website Homepage Tips

This is a follow-up to our previous post about Website Homepage Layout. In that post we discussed our OLD website homepage and all of the problems that it had. It was missing a number of elements on it. So we broke it down step by step and decided to do it publicly so that we…

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Mancini Digital Homepage

Let’s talk a bit about website homepage layout. This is the first thing that people see when they come to your website. It’s all about first impressions. If they like what they see (and can find what they’re looking for), they stick around. If they can’t, they are gone. And guess what? They’re not coming…

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Changing Direction

So as I’m in deep to “The 99 Challenge” I also remember saying at the beginning that I was not going to blog just to blog. This is about providing VALUE to my readers. This is about showing (or giving away) something that readers can take away after they have so generously given me 5…

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