What's Your Marketing Excuse

Does your holiday marketing excuse fall into one of these categories? 1. It’s too crowded. Everyone else is marketing right now. 2. I’m too busy with the holidays, I’m just going to wait until 2018. 3. I’m not in retail, so it doesn’t really affect me. 4. My industry dies this time of year. Everyone…

Read More…

Test Your Marketing Message

When you’re marketing your business, are you crafting messages that YOU like? Because what you should be doing is crafting messages that your potential customers respond to or like. We’re all neck deep in our businesses. But when it comes to marketing, too many business owners just put something out there because THEY like it. THEY…

Read More…

Marketing Fail

  Hi… Mike Mancini here with Mancini Digital. Today I want to give you a quick lesson on when a good idea goes bad. As a marketing agency, we test a lot of different things. But sometimes, it goes FAR from perfect. We did a long Facebook post just a little bit ago and the…

Read More…

Burning Money

If You’re Not Tracking… You’re Not Marketing! That’s why you NEED to download our free lead tracking worksheet (no opt-in required). If you’re not tracking your leads, you’re just throwing money down the toilet. Why is that Mike? Well, I thought you’d never ask! 😊 Most Businesses Just Don’t Track Their Leads According to the…

Read More…

Complex Marketing

That’s right… I said it. When marketing your business, you don’t have to have a 12-step funnel. Sure, there are some absolute advantages for upsells, multi-step funnels, etc. However, if you’re just starting out… and are new to the online marketing process, keep it simple so that you can at least get started. I see…

Read More…

Top Internet Marketing Tool #5

  Today we’re continuing our series about our top internet marketing tools that we use in our agency. Coming in at #5, we have Crazy Egg. My #5 Top Internet Marketing Tool is: Crazy Egg Crazy Egg is a marketing tool that allows you to visually see where people are clicking (and spending their time…

Read More…

The 3 Pillars of Marketing

This is one of those marketing lessons where we have taken and simplified it quite a bit. Too many times people talk about funnels, analytics, open rates, conversions and so on. This is for those who want to cut through all that crap and have it simplified a bit. So, let’s get started with what…

Read More…

#6 Top Internet Marketing Tool

  Marketing online has become more and more complicated over the past several years with all the tools that are available. But where do you spend your hard-earned dollars? Well in this video series, I’m going to let you know my top 6 Internet Marketing Tools. Let’s get to it! My #6 Top Internet Marketing…

Read More…

Don't Forget to Market to Everyone

. Apply to work with us by scheduling a strategy session today. Why apply? We take a limited number of clients each month as our process is extremely detailed and we have a large amount of interaction with our clients and want to make sure that you’re as good of a fit for us as…

Read More…

Auto Repair - PPC Case Study

Today’s Pay Per Click case study we’re going to take a look into an auto repair business that we’ve been working with since January of 2016. This particular business, through October, has spent $10,000 with us this year. Based on conversations that we’ve had with them about their tracking (they’re very good at tracking where…

Read More…

Attorney Lawyer PPC Case Study

Hi, I’m Mike Mancini with Mancini Digital. Attorney Pay Per Click – Case Study In today’s ppc case study, we’re going to take a look at an attorney client of ours and he is a divorce attorney in a large metro area. In the past, he’d been working with some online advertising, specifically, Google Adwords….

Read More…

Pest Control PPC Case Study

Mike here with Mancini Digital.com. In today’s PPC case study, we’re going to show you a local pest control company that we’ve been working with since January of 2016. Here are their statistics from their pay per click campaign.     Their budget in January was about $483.00. With that budget, we were able to…

Read More…