Some people call it website traffic conversion. We call it conversion marketing. The art of getting a visitor to your website to take a specific action. Whether it’s making a purchase, giving out their email address, or making a phone call, it’s all conversion marketing.
What Makes Us Conversion Marketing Experts?
- Testing and tracking and then more testing and tracking. At any one time we have several dozen tests being conducted to raise the conversion rates for our clients.
- Proof – Of what we have done for other companies and what we are doing now.
- Measuring Sticks. We don’t just use one measuring stick to determine what is working, we have many. Some companies will just use Google Analytics to find out what is going on with a website. While Google Analytics is great (and we use it every day), we have an arsenal of other measuring tools that we use on a daily basis. Heat maps, A/B split testing software, conversion tracking, multiple landing pages, etc. When you combine all of these tools together, only then will you get a true sense of what is working the best.
- Research! Too many people will just set up campaigns and then test a couple of ads and see which one works best. Ever see the same car commercial on TV for a really long time? Any reason why that is? Because it’s working! We research your industry and find out what is working and apply that to your campaigns.
Too many people think that driving traffic to your website is the way to have a successful business. But if you drive a million dollars of traffic to a site that is not working correctly, then you’re just wasting a million dollars.
Conversion marketing is about spending the time to convert visitors that you have coming to your site now and then working to drive more traffic in.
Why not get some paying customers off of what you already have and then you can reinvest those profits into driving traffic.
Our Conversion Marketing Process:
We start by:
- Finding out your goals – If we don’t know what your ultimate goal is, we won’t know how to get there. That may be an online purchase, filling out a form, or getting a visitor to call you. This is the information we need to find out from you.
- Taking a measurement – We need to know what is working right now, what has worked in the past, what is NOT working right now, and what is broken. We try to take what is already working on your site and build upon that (or at least make sure that we don’t disrupt that).
- Implementation of new ideas – Landing pages, PPC ads, forms or whatever else we are working on. We need to get this process up and running.
- Duplication and modification of previous step (i.e. Split Testing) – How do you know if something will work better or not if you don’t test it. We duplicate what we have already done in the previous step and make some changes to it to test against our control group.
- Measurement – We find out from split testing what is working the best. Once we have a winner, we test that winner against another group.
- Presenting Proof – Once we have this information, we can show you EXACTLY what you need to be doing across multiple channels. Once you find a test group that is successful, you multiply it.
To schedule an appointment or speak with a conversion marketing expert in the Minneapolis, MN area for a free consultation, please contact us using our web form here or call Mancini Digital at: (952) 204-7189 today.
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