Pay Per Click (PPC) FAQ
Is it expensive to do Pay Per Click (PPC) Marketing?
I’ve tried Pay Per Click Marketing before, but it didn’t work for me. How is what you do different?
How much does PPC cost each month?
Is there a setup fee?
What if I already have an account? Do I still have to pay for the setup fee?
What does the setup fee include?
What does the management fee include?
What kinds of companies do you work with?
Absolutely not. PPC Marketing can run exactly what you want it to. You set the budget (and we don’t have a minimum amount that you have to spend). If you want to try it out with $50/month or $10,000/month, we can help you out. We work with companies of all sizes.
We hear this a lot. We speak to a lot of people who have tried to set up their own accounts before and believe me when we say… there is a LOT that you need to know before you set up a PPC account. Chances are that you didn’t have the correct keywords for your industry (or geographical area), the correct bids, ads, or landing pages. All of these things are important when setting up a PPC account. And all of these things determine if your campaign will be successful or not. Just give us a call and we will answer ANY questions you may have.
PPC Marketing costs exactly what you set your budget at. If you want to spend $5/day, we will set it up for $5/day. When you pay for the clicks, the payment goes directly to the platform you’re advertising on (Google, Facebook, LinkedIn, etc). There is not markup for the clicks or hidden charges. At the end of the month, we will send you out a management fee invoice. This fee runs a percentage of your ad spend. The management percentage varies with the amount that you’re spending but typically runs 15-20% of your ad spend. Therefore if you’re spending $100/month, then you would receive an invoice at the end of the month for $20 (20%).
Yes. There is a one-time setup fee that is dependent on what type of business you have. For instance, it’s much more work to start a campaign that has 100 eCommerce products than it is to start a campaign for a small local business that offers 10 services. With that said, the smaller business set up fee USUALLY runs around $750. The larger businesses will depend on what all they want to promote.
However, once this account is set up, it’s yours to keep. We set it up under an account in YOUR name (or business name). If you decide at a later date that you don’t want to work with us anymore (why would you ever do that?), then you keep the account. The statistics, the ads, the keywords, everything inside the PPC campaign. We will simply stop managing the account and it’s yours to keep.
Each and every account is different. We will always make exceptions, but chances are that we will need to start over with a brand new campaign. Typically when we see previously set up accounts (set up by individuals or other PPC companies) we tend to find a LOT of mistakes (usually starting with the keywords). When we do our research, we will sometimes come up with a couple of thousand potential keywords. These are quickly whittled down to a few hundred or even less (depending on your industry), but there are more than a couple of ways for people to find your website and we want to make sure that we find them all.
We look at accounts set up by other PPC companies with sometimes as few as 10 keywords. Think about this… Do you think there are more than 10 keywords for your business or service? So do we.
We also craft multiple ads per ad group. What this means is that we don’t just have the same ad for every keyword in your account. We try out different ads against each other because testing is the name of the game. If you’re selling blue trucks, don’t you think you should have an ad about blue trucks and not just about trucks in general? So do we.
We also make multiple landing pages for your keywords because once again… if you’re advertisement is about Ford pickups, do you want them going to a page with a Chevy car on it? I didn’t think so. Your ads should never point to the front page of your website. Because you want your visitors to go to a page about what they clicked on in the first place.
Also, depending on how long the campaign has been running, it could be time to redo the keywords. Yep… keywords do get stale and sometimes people will start typing in something different (and different keywords need to be added).
Everything you need to get your advertising campaign online and running. We set up the account, research and add the keywords, separate them into the appropriate ad groups, set the keyword bids (if that’s the approach we’re taking), set up the targeting, the landing pages… everything. Once we set it up, we implement the budget you requested and you’re off and running.
Just because you have a good campaign set up doesn’t mean that it can’t be better. When the campaign first starts up, we are tinkering in the account several times in the first week. There are always keywords that don’t perform as they should or new keywords that pop up. Same thing goes with advertisements. There are always changes to be made to make them better.
And remember before when I said that testing is the name of the game? We have multiple ads per ad group and when we find a winning ad, we throw out the losing ad and replace it with another ad to test against. Because just as keywords can get stale over time, so can ads. We also keep an eye on your landing pages to make sure that they are performing optimally.
We are in your account making multiple changes each and every month. Adding / subtracting new keywords, adding negative keywords, changing ad headlines, changing ad copy, changing landing pages, etc. These changes will not only help you get more conversions (leads and customers) but will save you money as well. Because there will be times that we will throw out an under performing keyword and use that money for better performing keywords. The whole idea is to show you an even higher return on your investment.
At the end of every month, you will receive a comprehensive report about what we did with your account that previous month. We show you how many more clicks you should receive because of the work that we did and how much money our changes will save you over time. Also, we let you know how many conversions your account had and enough information to make sure that you can SEE your return on investment each month.
We work with all different industries. All of these following companies are ACTUAL companies that we work with.
A painting company that spends about $300/month.
A pest control company that spends about $1500/month.
An automobile repair business that spends about $1000/month.
A technology company that spends around $3,000/month.
A divorce attorney that is running about $4200/month.
A software company that is ramping up quickly and will soon hit $10,000/month.
We can manage it all. However, we want to point out that all of these companies that we just listed all started with smaller amounts. Once we showed them a good return on their investment and what we could do, they reinvested some of their profits into more advertising. If you could turn $1 into $2, wouldn’t you?
If you’re questions aren’t answered here, please use our contact form or give us a call at: (952) 250-4016 today.