Google Ads Management for
Home Service Companies
We specialize exclusively in Google Ads for home service businesses.
Our focus isn’t clicks, impressions, or vanity metrics. It’s booked jobs, qualified phone calls, and real revenue.
Anyone can get clicks. Our campaigns are built to attract homeowners who are ready to hire.
* We only onboard 2- 3 new clients/month.
Free Marketing Guides
Guides, Templates, Spreadsheets & More to Help With Your Marketing.
Questions to Ask Before Hiring
a Google Ads Agency
Essential Google Ads
Negative Keyword List
Booked Jobs from Google Ads…
Not Just Clicks.
Anyone can get clicks. Our campaigns are built to attract homeowners who are ready to hire.
If you don’t get results,
we work For Free until you do!
Google Ads for Home Services That Actually Drive Revenue
We build campaigns specifically for trades like plumbing, HVAC, electrical, fence building, tree removal, junk removal, and many others in the home service niche.
Why Most Google Ads Campaigns Fail for Contractors
Most campaigns fail because they chase cheap clicks instead of buyer intent.
Broad keywords, poor tracking, and generic landing pages drain budgets without producing jobs.
Our Google Ads System for Home Service Businesses
Our Process is simple and proven:
- High-Intent Keyword Targeting
- Custom landing pages built to convert
- Full call and form tracking
- Constant optimization based on real lead data
Worked with Over 1000 Home Service Business Clients
Over $75 Million Spent on Google Ads Since 2013
Average Client Stays for Over 40 Months
“Mike and his team are top-notch; the expertise in Google Ads is apparent from the moment you start talking with him, and he’s able to point out things that only come from having years of experience. I’d highly recommend connecting if you’re looking for help with your Google ads if you want to make sure they’re profitable and working the best they can for you.”
Patrick Kenger
CEO
Who This is For…
(and Who It’s Not)
This service is for home service companies that:
- Have been in business 2+ years
- Spend $2,000+ per month on ads (lower in some industries / niches)
- Track leads
through a CRM
- Are serious about long term growth
Why Home Service Companies Stay with Us 40+ Months
The average Google Ads agency keeps clients for 3–6 months.
Our average client stays over 40 months.
Not because of contracts, but because campaigns keep producing.
Mike Mancini Speaking at Home Services Conference
What You Get with Mancini Digital
- You own your Google Ads account
- No long-term contracts
- Custom campaign builds
- Custom landing pages
- Full call & form tracking setup
- 24/7 custom dashboard access
- Direct communication with our team
About Mancini Digital
Founded by Mike Mancini, Mancini Digital has:
- 20+ years of Google Ads experience
- Worked with 1000+ home service companies
- Managed 75+ million in Google Ads Spend
- 3+ People Working on EVERY Campaign
- Been featured on Google Ads support resources
- Built one of the largest Google Ads YouTube channels for home services
Mike Mancini / Founder
What We Offer
This service is for home service companies that:
- You Own the Google Ads Account
- No Long-Term Contracts
- Custom Campaign Build
- Custom Landing Pages
- 2-3 Account Managers Working on Your Campaign
- Full Form & Call Tracking Setup
- 24/7 Custom Dashboard Setup
- Answers Your Phone
Real Client Results…
Real Results from Home Service Businesses
Like Yours…
Extremely good communication! Very open and honest about lead production to show your overall ROI.
“Mike really knows his stuff and will give it to you straight. There’s no need to worry about being “sold” and it’s worth the time to learn from him to help grow your business.”
“I strongly recommend you consider contacting Mike when you want to elevate your business’ Internet presence.”
“We receive several phone calls every day from companies claiming to provide Search Engine Marketing. When researching these companies we found they had less than desirable reviews or did not deliver what they promised. Our entire experience has been completely transparent. I have referred Mancini Digital to a couple other businesses. (for Google Ads).”
If you’re a home service-based business looking to scale using Google Ads, Mike and Mancini Digital are your answer. Their systems work, their support is next-level, and the results speak for themselves.
Frequently Asked Questions
What is a Typical Turnaround Time?
Depending on our present workload, it varies. Most of the time, once we have all the information we need, your ads are up and running within a few days (sometimes faster).
However, if we are busy, it can take between 3-5 business days.
I Already Have a Google Ads Account. Is that OK?
Of course. And if you do NOT have a Google Ads account, we will start one for you (and give you ownership access of it).
That’s a BIG issue that we see with some other companies. Some Google Ads agencies will retain ownership of the Google Ads accounts. WE DO NOT!
It’s YOUR account. We’re simply managing it for you. You will ALWAYS retain ownership of your Google Ads account when working with Mancini Digital and we stress that you should ALWAYS maintain ownership regardless of who you’re working with.
Do You Require Contracts?
No we do not. If we’re not doing our job, you shouldn’t have to pay us anymore.
With that being said, we do ask that you give us 90 days to get your campaign running well.
Your campaign will run better in month 2 than it does in month 1. It will run better in month 3 than it does in month 2. That’s because we’re optimizing it.
It takes time to get Google Ads running well and we ask that you give us a chance to do our job.
Our average client has been with us for 40+ months. And that is not by accident (or contract). It’s because we produce results, however, we need time to get them running well.
What Kind of a Budget Do I Need?
That’s a tough question as each business is different.
With that being said, you need to have a marketing budget that you can spend for at least 3 MONTHS. This is because it takes time to dial campaigns in and get the results you’re looking for.
We don’t make you sign any contracts or anything because if we’re not doing our job, you shouldn’t pay us any longer.
However, we do ask for 60-90 days to get your campaign running well. And it will increase efficiency over time.
Also, we cannot give you exact budget numbers until we know what industry you are in and where you’re located. Each industry (plumbing, electrical, junk removal, etc.) will be different and if you’re in a major metropolitan area, there is more competition and that will affect prices as well.
Do I keep ownership of my Google Ads account?
Absolutely!
It’s you’re account that you own, and if you don’t have one, we will start it for you and give you ownership of it.
I recommend that to anyone looking for a Google Ads / PPC management company. ALWAYS maintain ownership of your Google Ads account.
You’re paying for the ads and if you ever cease to do business with us, you will ALWAYS own your account. No questions asked.
We simply manage your campaigns for you.
Do You Only Work with Google Ads?
Yes. We specialize in ONLY Google Ads for home service businesses.
We offer lead generation services for plumbers, electricians, HVAC, junk removal, radon removal, hot tub repair and MANY others (in the home services niche).
What Kids of Clients Do You Work With?
We offer lead generation services for plumbers, electricians, HVAC, junk removal, radon removal, hot tub repair and MANY others (as long as they are in the home services niche). Here are some examples of our clients:
- Plumbers
- Electricians
- Junk Removal
- Radon Removal
- Fence Companies
- Floor Refinishing
- Hot Tub / Pool Repair
- Glass / Window Repair
- Auto Body Repair
- Auto Repair Services
- HVAC / Heating / Cooling
- Water Restoration
- Rug Cleaning
- Landscaping / Tree Removal / Irrigation
- And Many More…
What Are Your Prices for Google Ads Management?
This will vary. It depends on how many services you’re wanting to advertise, how many campaigns you are running, how many locations you have, and so on.
If you offer home services, please schedule a call with us and we can help answer your questions.
What Can I Expect From Your Customer Service?
We don’t have set times/days that you can speak with us. Nor do we have any limitations to where you can only have 1 call with us per month.
We ask that you submit any changes you’d like to the campaign by email so that we have a record of it and can share it with our team.
However, we’re also available to set up Zoom calls to speak with you to go over anything you’d like.
Some of our clients like to touch base a couple of times a month. Some clients are one a month or quarter.
Some of our clients will only have a call with us every 6 months. They hired us to do our job and they tell us this all the time… “If you DON’T hear from us… we’re happy with the job you’re doing.”
It’s completely up to you.
Do I Need a Website?
No you do not.
For every campaign we build, we custom build landing pages for your campaign. We do this because after spending tens of millions of dollars on Google, we know what converts (and our landing pages convert well).
So if you’re not happy with your website, don’t have one yet, or are redoing it, no problem at all.