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https://www.youtube.com/watch?v=kH0L4Z5Ggc0&t=2s If you’re running Google Ads for your service business, you need to ensure that your campaigns are optimized for conversions—not just clicks. Many businesses waste thousands of dollars on inefficient campaigns...

https://www.youtube.com/watch?v=4R1HzK8004Y&t=1sIf you’re running Google Ads campaigns, whether for yourself or as part of a digital marketing agency, click fraud is something you need to be aware of. Click fraud can silently drain your advertising budget, making...

https://www.youtube.com/watch?v=qozcSH_FCGw&t=29sIf you own a local home service business, this guide is for you. Marketing your business effectively online can be challenging, especially when you're unsure where to start or lack the budget to hire an agency....

https://www.youtube.com/watch?v=KmEVPz-yOtA&t=15sIf you're running Google Ads, you may have heard about the Google Ads Advertiser Verification process—but what exactly is it, and do you really need to do it? In this guide, we’ll break down what the verification...

https://www.youtube.com/watch?v=7aqODYdHdsI&t=24sIf you're running a Google Ads campaign—whether for yourself or your agency—you've likely received calls from Google Ads representatives offering suggestions to improve your account. While these reps claim to be...

https://www.youtube.com/watch?v=U0C3byjXAok&t=1s Google has once again made changes to its advertising platform—changes that they claim help businesses, but in reality, they may be costing advertisers thousands of dollars. What Are Automatically Created Assets?...

https://www.youtube.com/watch?v=Hs7CmcnIyRsIf you're looking to market your business online, you've probably heard of Google Local Search Ads (LSAs), Google Ads, and Google Business Profiles (formerly Google Maps or Google My Business). The confusion surrounding these...

https://www.youtube.com/watch?v=tpTyHz6BO08&t=9sIf you're running Google Ads, you’ve probably noticed the Ad Strength column in your account. It may say your ad is poor, average, or limited, and you're wondering how to fix it. The stronger your ad strength, the...