In March of this year I was contacted by an attorney who found me through the blog post “The Findlaw Website Cost” that we posted awhile back. Once we spoke, he gave me the low down on how his business was stopped dead in its tracks and that he needed some help.
Client Problem
This was an attorney who had bought into the FindLaw website model and was presently spending approximately $3000/month on his website only to find that he was not receiving any leads from it. They said that because they (FindLaw) were a law company, they knew best how to market his firm. They also already had leads that were searching for his business/specialty on a daily business and if he hired them, he could get those leads.
Paying Too Much For Leads?
After serving out a 2 year contract, he was not only left frustrated but his pocketbook was much lighter as well. We found out while speaking with him that his leads from this services started out O.K. (his words) but over the last 12 months, he couldn’t find a single lead that came in from the service (which had cost him $36,000 over that time). After looking at his website analytics, we determined that he was getting maybe a few looks from this method, but no leads.
We spoke with him about Pay Per Click advertising for attorneys and he said that he had an account set up awhile back (that he did himself), but did not have much success.
We explained that because he was new to the PPC world, setting up your own account is kind of like making trying to repair your car (if you have NO car repair experience). There are so many settings and variables that without understanding what he was doing, he was more than likely wasting more money than he would ever recoup. We also let him know that we are Google Adwords (Pay Per Click) Certified and have passed certification exams (by Google) showing that we understand how the system works and are experienced in this field.
After a short discussion he decided to give us a shot (especially since we don’t have contracts locking him in for a long period of time).
Client Solution
We had experience in working with attorneys in the past and discussed this with him. He said that he didn’t want to spend $3000/month (as he had no results) and just wanted to try a smaller amount. He suggested $800 for the first month.
Pay Per Click Does Work, When Done Correctly.
To get started, we first moved his website over to an affordable solution. We moved it over to a $5.00/month hosting solution (which is all that he needed) and then started researching setting up a Pay Per Click campaign for him.
We researched his field and set up a keyword list. Once this list was put together, we went over that list with him to make sure that we weren’t advertising any services that he did not want to. Upon completion of this conversation we proceeded to set up a number of landing pages for his advertisements.
Once that was completed, we crafted his ads and linked them to his landing pages. His setup was now complete (in less than 7 days) and we just needed to wait for the first results.
NOTE: Once we turn a campaign on, there are a number of adjustments made (especially in the first several days). We don’t EVER set it and forget it. In fact, we make an average of 70-90 adjustments to a campaign over a 30 day period.
Lawyer / Attorney Pay Per Click Results
After 30 days of advertising he mentioned that his calls picked up immediately and so did his business. It has consistently picked up so much that he is now spending $3000/month on his online advertising. In fact, last month he received 31 leads from our online advertising efforts (and those are just the ones that we we’re able to track).
NOTE: We’re now implementing dynamic phone number insertion to better track phone call leads so that our clients know EXACTLY what phone calls have come from their online PPC efforts.
As his business is a service business and he does not get paid right away, he let us know that about 60 days into his advertising campaign that we had driven approximately $12,000 into his business. This was all off of about $1000 in advertising spend. Not a bad return on investment.
We’ve had repeated phone calls with our client since we started working with him and he continues to let us know how much he appreciates our efforts and the fact that we take the time to speak with him about his account whenever he would like.
If you are an attorney or you know of any attorneys who may be interested in Pay Per Click marketing or would like to find out more about it, please have them give us a call today or contact us using our contact form. It’s a quick and easy conversation where we can give you answers to any questions that you may have.
*Results like the ones from this client are not guaranteed and are just the experience of that particular client*
Finding a good soul mate is hard to do. And now a lot of people know that the same is true for a business to find a good Internet Marketing company in Minneapolis.
Why does this have to be so difficult? Because of history!
In the past, there are far too many examples of Internet Marketing companies taking off with your hard earned cash. And believe me when I say that “I” was one of those people who got ripped off as well.
Promising that your website will be listed at the top of Google. Guaranteeing that you’re return on investment will be 200%. Making sure that you understand that they know “YOUR” industry specifically and know how to maneuver your results to the top.
All of these are examples of what I heard in the past (and I’m sure what you have heard as well). The biggest difference was, I decided to do something about it and I learned how to do the Internet Marketing myself.
True Internet Marketing Experience
With more than 15 years of experience in Internet Marketing with a great deal of that time in the local Minneapolis area (and worldwide), Mancini Digital can provide you with what you and your business need when it comes to online marketing.
Not sure of what you need, or what you can afford? No sweat! We don’t have packages or preset bundles of services that we sell because we understand that EVERY business is different and so are their needs and their wants. And that’s what we can help you determine… what you need based on what you want for results.
Now you’re thinking that the cost will be outrageous right? But just because we don’t have our prices published, does not mean that we are not affordable. In fact, more than 70% of our clients have been referrals to us by past or current customers. We don’t get to that number by pricing ourselves out of the market.
How Many Companies are Now in the Minneapolis Area?
Internet Marketing Companies in the Minneapolis area are multiplying fast. But do you really want to trust the future of your business to a company without any experience or satisfied customers.
Internet marketing is about experience. Knowing what worked in the past, why it still works (or doesn’t work) and what is working now (and why). The game is changing so fast, that it’s hard for most companies to keep up with the changes and that’s why we spend more than 10% of our time each week on education.
We find out what is working now (testing), why something isn’t working, and how to move ahead in the future. And then we implement those ideas.
To speak with us about how we can help your company with Internet Marketing in the Minneapolis area, please call Mancini Digital today at: (952) 204-7189.
Frustrated with Findlaw Websites and the Findlaw Website cost? Looking for Findlaw Website Reviews?
Recently I had a client referred to me who is an attorney. She previously had one of the Findlaw websites that was provided to her by Findlaw (a division of Thomson Reuters).
When she came to me, she was quite frantic as her website had COMPLETELY disappeared. Once she calmed down, she stated that she used to be with Findlaw and they built the site (with her information) and hosted the website for her.
Findlaw Websites and the Findlaw Website Cost
Now here’s the kicker. Her Findlaw Website cost was $850 A MONTH!
Now I was really curious. Were they doing monthly SEO? Is there any Pay Per Click involved? Is Findlaw managing her social media accounts? What was she having done?
Absolutely nothing she told me. She said that they built the website with her information and that was it and she was not doing any Pay Per Click, nor did she have any social media accounts.
She also stated that she did not believe that she had obtained ONE single client from the website in almost a year.
I asked her to see her Analytics for the site (her traffic reports) and she sent me a one page report that Findlaw sent to her that showed me NOTHING. (Figure A)
Findlaw Websites Analytics Report (Figure A)
Then when she balked at the cost of the hosting package…POOF! The website was gone. They had taken it down and left nothing in its trail.
I told her that I could find the information from her old website (since it was information about her and her practice) and build another site for her in just a few days. Then I told her the price.
Findlaw Websites Review
Based on her website, and the number of pages and a few other factors, it would run about $700 to build a new site. Then the hosting would run $5/month. And she would also OWN her site. She can move it where ever she wants and update it easily by herself (we show her how to do this).
Needless to say, she was a bit concerned. How can this guy build me a website like the one that I had at FindLaw and do it for so cheap.
My answer was simple…because the Findlaw Websites are needlessly overpriced. And they are getting it month in and month out from attorneys all over the world.
They are making it seem like they are helping these attorneys get all of this traffic and business to their sites but if you look at the Analytics report, she did not get a SINGLE visitor to her site that month from the service…and she was paying $850 a month for it.
Now, I had to take into account, was this a new attorney? Nope, she has been in business for almost 20 years.
Did she just try the Findlaw websites service for a month or so? Nope, she had been with them for almost a year (and in that time had spent almost $10,000 for her Findlaw website).
Why would she pay that amount for a website? Answer: Because she did not know any better.
Findlaw Website Cost
The one problem with the Findlaw websites is that they are built by a service that is NOT following up to date SEO practices and if they are, they are NOT updating the sites.
Her site had some problems on it that the Google (Panda and Penguin) Updates would penalize her for.
Her SEO was nonexistent on some pages and WAY OFF on others.
She was not receiving PPC ads pointing to her sites.
Now none of this was her fault, she just did not know any better. She did not know that there are other services out there that can do what she wants to do and do it for a reasonable price.
She just assumed that because they were a Law company, that they had her best interests at heart. The truth is, they are a business and businesses are built to make money. The problem with this is, people are paying these high prices by the thousands because they have not taken the time to research some other companies who can SHOW them what we can do, and guess what? When we’re done, YOU OWN YOUR SITE. We can’t take it away from you.
So there it is, if you are spending too much for the Findlaw websites service or are interested in having a website built for much less, please give us a call at: (952) 204-7189.
If you’re frustrated with the Findlaw Websites and the Findlaw Website Cost, we would love the opportunity to speak with you and help you save some money AND get some traffic to the website that you paid good money for.
