If you’re spending money on Google Ads, you deserve to know one thing: Is your Google Ads agency doing a good job? Or are they simply collecting a check each month while your phone stays silent?
If you’re unsure whether your agency is actually earning their keep, I’ve got three dead-simple ways for you to find out. These tips could save you thousands of dollars and help you get your campaigns back on track.
1. Are You Actually Getting Leads?
This sounds obvious, but let’s start with the basics. Is your phone ringing? Are people filling out your contact forms? If you’re hearing crickets, something’s wrong.
The entire point of Google Ads is to generate real leads — not clicks, impressions, or vanity metrics. If your ad budget isn’t producing potential customers, you’re not getting a return on investment. It’s that simple.
And don’t let your agency distract you with fancy reports full of metrics that don’t lead to revenue. You can’t deposit impressions in the bank. Focus on what matters: calls, form submissions, and booked jobs.
Bottom line: If you’re not getting leads, your Google Ads campaign is failing — no matter what the data says.
2. Are They the Right Leads?
Let’s say your phone is ringing — that’s great. But who’s on the other end of the line?
- Are they serious buyers or just tire kickers?
- Are they asking about services you don’t even offer?
- Are they outside your service area or budget range?
If the leads you’re getting feel off, chances are your campaign needs adjustments.
Here’s the thing: Your agency can’t fix what they don’t know about. If the leads are irrelevant, you have to tell them — and tell them why.
For example:
“Hey, we’re getting calls, but they’re all from people looking for repairs when we only offer installs.”
Good agencies can use that info to fine-tune your campaign fast. A tweak to your keywords or negative keyword list might be all it takes to fix the issue.
But if you give feedback and your agency still keeps sending you the same bad leads? That’s a red flag.
3. Is Your Agency Actually Making Changes?
This one’s a biggie. Even if you’re getting leads, you need to know if your agency is actively managing your account — or if they’re doing what we call “set it and forget it.”
The easiest way to check? Use Google Ads’ Change History tool.
Here’s how:
- Log into your Google Ads account at ads.google.com.
- Click on “Campaigns.”
- Select the campaign you want to review.
- On the left-hand side, click “Change History.”
- Set the time frame to “Last 30 days” or “Last month.”
You’ll see exactly what’s been changed — and how often. In an actively managed account, you should see regular updates: bid adjustments, keyword changes, ad edits, etc. If you don’t see any real activity? That’s a problem. In fact, I recently reviewed an account where the only two changes in the last six months were turning the campaign off and back on again.
Good agencies are in your account regularly, optimizing it to improve performance. Bad ones collect their fee and never log in.
Bonus Tip: Don’t Be Afraid to Ask Questions
A trustworthy agency will always be transparent. Ask them:
- What optimizations have you made recently?
- What are we testing this month?
- What results are we aiming for?
If they dodge these questions or overwhelm you with jargon, they may be hiding a lack of effort.
Final Thoughts: Trust, But Verify
Google Ads can be a powerful tool for growing your business — but only if it’s managed the right way.
By checking:
- Whether you’re getting leads,
- If those leads are high quality, and
- If your agency is making consistent changes,
You can quickly get a pulse on how things are going.
PREFER TO LEAVE IT TO A PROFESSIONAL?
Running a home service business is already a full-time job—figuring out Google ads shouldn’t be another one. At Mancini Digital, we specialize in Google Ads that bring in real, high-intent customers, so you can focus on what you do best.